I pride myself on being a Creative Entrepreneur. I still see myself as an artist at heart but I have always progressed my business and career in many different ways. If I see an opportunity I will take it and equally if I identify a need or a gap in the market I will act and do something about it. My main interest falls with Design Direction which is something I'm keen to develop further. I have a lot of connections in Sheffield and am friends with so many talented people that I find it easy to make projects successful through collaboration. It's not what you know, it's who...

 I feel most passionate about strengthening individuals and helping them succeed in doing what they love to do. I believe that we all have one life and we should live happilly. The days of working for 'The Man' are over and if you dread Monday you should change your career. 

I like to support and collaborate with as many people as possible; I'm often involved in photoshoots as playing 'dress up' is always fun. Mutual support and respect is important to me, you get back what you give out.

After spending 21 months travelling I miss paradise daily. Travelling and experiencing different cultures is extremely important to me. It is important to take yourself away from the city you live in sometimes to make sure you put your life into context.

- Felicity Hoy